We were set up in 2023 by Lisa Hughes, our Lead Consultant. Lisa has built her career on creating and executing strategy in top-tier Consumer Goods companies. She's held senior in-house roles at P&G and most recently as Vice President of Strategy at Coca-Cola Europacific Partners, as well as working as an advisor and leading consulting projects with multiple advisories; EY, KPMG, Accenture, all in the Consumer Products and Retail sectors.
Lisa works with high energy and passion and is not afraid to challenge to unlock new thinking. She can personally act alongside leading organisations, and, routinely enrols cross-functional teams around BOLD choices and MAJOR business transformations.
Emboldened Strategy was founded on the belief that successful strategies are born out of bold choices. Choices create trade-offs and can lead to unintended consequences (both good and bad). It is a bold Leader or Leadership Team that makes such choices, often with incomplete data or information.
Emboldened Strategy is here to help make those choices. We make sense of goals, objectives, visions and values. We formulate "where to play" choices and help find the market edge in "how to win" investments in capabilities. We support creating pragmatic ways of measuring success.
We want to create lasting value for our clients and that means creating project teams staffed with the right blend of skills and expertise. We deliver projects independently, and, by partnering with other consultants and agencies.
Each project is built to deliver against a unique client need. Even if the topic is similar to work we've done previously, we know your people and culture are unique, and therefore our delivery will be as unique as you are.